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| GMC Yukon |
In GM's recent government-forced purge of unnecessary brands (Pontiac, Hummer, Saab, Saturn, not to mention Oldsmobile a few years ago), I am very surprised GMC survived. For as long as I can remember, GMC has been an unimaginative rebadging of Chevy trucks. GM's rationale has always been that it makes sense for volume and distribution: there are Chevy / Cadillac dealers and Buick / GMC dealers. Why not turn Buick / GMC dealers into Chevy / Cadillac dealers? As an aside, I love Buick's new designs, but I still don't see where they fit in the GM product strategy, as they overlap with Chevy's top-of-the-line cars and Cadillac's low-end cars. And GMC trucks barely have any differentiating factors from their Chevy counterparts, yet GM has 2 separate ad campaigns that could easily be consolidated. Recent efforts to retool shared platforms to give GMC an identity have been lukewarm at best (e.g., Terrain). Click through for the rest of the discussion:
