|Second-gen Suzuki Swift (aka Geo Metro)|
Does this picture ring a bell? None of these cars have held up over time, including this ripe example. The new Swift is not rebadged at all, but Suzuki would need to change the name to give the car a fresh start.
|Suzuki SX4 / Liana|
|Suzuki Grand Vitara|
So, my advice for Suzuki? Marketing is not your forte, so stop selling cars no one knows about or cares about. Scale down your partnership with GM/Daewoo, which isn't helping you. Focus on the small SUV market where you actually have brand equity, and actually create something innovative people WANT to drive. Otherwise, you will always be an also-ran, no matter who you get to design your cars (ahem...Italdesign). Selling a poorly rebadged Nissan Frontier does not fool buyers, just as selling a rebadged Dodge Dakota did not fare well with Mitsubishi.